When we were approached for this project we got interested by the product ( Trust me internet cable is not a boring stuff ). Nowadays we live in a time where we require internet for everything listening songs, gaming , downloading office presentations or even ordering Pizza.So while doing everything together .i.e Stream, Surf and download most of the time we complain about the internet speed but we hardly do anything to change it. Fion is the answer to all those who survive on high speed gaming, 24x7 online work. While creating this animated promotional video for them the first challenge was to blend 3d and 2d both together and morph them such a way that works best for the brand. Also keeping the target audience in mind we wanted the video to have a feel of online gaming.
The morphing of 2d and 3d animation surprises the viewer in the time span of 10 seconds ( 0.45 to 0.55) the O of the slow transforms in a circle and then a camera lens and from there emerged the Fion logo. The whole experience gives a feeling of movement and speed which captures the essence of the product
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